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I agree with The Coming Ad Revolution that as more ads are thrown our way, as teens we will become more and more immune to them. I also think that young people subconciously embrace target advertising. It would make shopping for goods and services much easier if companies were able to make a smarter guess on what a specific user was looking for. People should learn to appreciate the small wonders of technology where by simply going to a web page can bring ads that would interest that person. This makes it possible to create our own world cartered to specific individual needs.

Yes, it is smart of advertisements companies to use popular teen sites such as Myspace or Facebook, where millions of teens around the world log in to every single day. Also, I have no problem with the Facebook site collecting data about me and other users. First of all, it is simply business, these people are attempting to better their product and services by collecting data to sell to other companies. If people expect businesses and companies to come up with new stuff that they'll like, these companies have to get information some how. Secondly, people are WILLINGLY giving their information on these websites. The point of these websites is to draw attention to our individuality and show the whole world who we are and how we feel at one moment. If people don't understand how to be careful when they uses these sites or don't have the self restraint to make right ethical choices, then that is their personal problem. However, if Facebook turned around and sold information to creepy pedophiles, then we have a HUGE problem.

I usually don't look to my friend's entries in Facebook as a source of advice about what to buy. I usually get more inspiration from magazines and celebrities. But my buying choices are also dependent on other factors such as how it personally looks on me, the cost, and the real need of the product. Yes, I do think that future online social networks will be used more aggressively by advertisers, but this will lead to more numbness to ads by consumers. All in all, the way people spend money and buy products will relatively stay in the similar patterns that are established.